Your site also needs to be submitted to the search engines on a regular basis, to gain maximum exposure. This process can work extremely well, when done correctly and will no doubt bring you more business. This service comprises 3 phases :

1. Website Analysis
2. Website Optimisation
3. Monthly Review

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1. Website Analysis

This is a comprehensive report which will make recommendations about keywords, phrases, site structure and other points which, when implemented, will increase the number and type of visitors to your site and ensure that the traffic is aligned to your web marketing objectives. 

The report also makes suggestions about other associated forms of web marketing such as link building strategies.

A crucial part of this is keyphrase analysis . We will carry out this analysis for you, with your input, and generate the best keyphrases for you to use to attract traffic to specific parts of your site.

These keyphrases will be based on relevance , level of competition and popularity and will allow you to prioritise which specific searches you want to attract to different parts of your site.

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2. Website Optimisation

As a follow up to phase 1 (Website Analysis) we will use our experience and technical skills to fully optimise your site.

Our optimisation process will be based upon the findings of the report produced in phase 1. We will be following up on all recommendations made in our report.

During this optimisation phase, there is likely to be a requirement to make changes to your HTML and possibly other markup code. Our staff are well-trained in these matters and are very capable of undertaking the required tasks. If, for whatever reason, you wish to undertake these changes yourselves, we are happy to supervise or assist you in this process.

We cannot specify exact timescales for the optimisation process as each website will vary depending upon the size and compexity of the site. We will however, be able to give you a more accurate picture once the Analysis phase has been undertaken.

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3. Monthly Review

Having undergone the Analysis and Optimise phases, you may wish to sit back and feel comfortable in the knowledge that you have now reached a top 10 ranking position. You may feel that there is nothing else to do but just sit back and wait for the customers to pour in.

Yes, you will get the customers coming to visit you but let's think of an analogy.

Imagine a top sportsperson who has reached the top of his/her sport. Will he/she sit back and say "Ok that's it, I'm at the top now - I don't need to put in any more of those regular punishing training sessions - I've done all my hard work now and that should be enough to keep me at the top."

How long will it be before that person is overtaken by the competition?

I'm sure you know the answer to that one!

In order to maintain a top website ranking position, it is important to remain pro-active all the time.

The Review process will be an ongoing one and will be based upon a regular monthly Analysis. Throughout this process our prime objective will be to ensure that your website maintains a top ranking position.

Things move fast on the Internet and it is vital to ensure that you keep ahead of the game. For instance :

Analysis	We will re-analyse your website every month, undertaking all the tasks which we normally do in our phase 1 process.
Optimisation	Based upon the monthly re-analysis, we will make optimisation changes as required to your website (or advise you of these changes).
Reports	We will produce regular reports with information on the current status of your website in relation to the Search Engines.
Site Submission	We will make regular monthly submissions of your website to all the major Search Engines.
Directory Links	We will endeavour to increase the number of incoming links to your website and ensuring that you are registered with all the relevant Internet Business Directories.

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